Starck to add something new to Ronda

Almazara Starck in RondaRonda has much to offer, the regulars amongst you have been able to read here (and at many other sites) a lot about that. Its typical Andalusian atmosphere and numerous sightseeing possibilities attract hundreds of thousands of tourists every year. Some of our guests even say too many, as they probably were at the wrong time at the wrong place. Don’t be there when the busloads of day tourists are at the bridge, between say 11.00 and 16.00. In the six year that we have been here we have seen an enormous growth in tourism and the economic consequences of that. No more empty shops and higher range products available.

Well, it looks like the city is aiming for more: World famous French designer Philippe Starck has been asked to develop a modern olive mill. Starck intends with the mill to “synthesize all the strength of Andalusia”. The project could be realized in 2020 and will involve an investment of EUR 18 million by the company of origin in La Almazara LA Organic SL.

“The project was to make a mill; we were not going to make a factory or a monument for the glory of the architect. Instead of talking about olive oil, I talked about this power and worked hard, because I knew it was complicated and difficult. I worked three or four years to do something that had the same power as what I wanted to express “says Starck.

The history of the oil mill, a kind of bucket that will produce organic olive oil and enclose the culture of Ronda and Andalusia has allusions to bullfighting, Picasso and Goya. It is planned to be built near the road between Ronda and Cuevas del Becerro, some 20 minutes away from Cortijo El Guarda.

It seems to become an almost surrealistic architecture, a huge concrete cube made with local earth, and there are also big symbols there. There is a gigantic steel bull horn that is three or four stories high, an olive on the wall, a flame that is the flame of Andalusia and also an eye, which is very surreal. It meant to be the eye of Picasso.

“I am going to make in Ronda the most incredible object of my life”, according to the maker of a multitude of articles turned into objects of cult for the infinity of lovers of the design.

We will see how it all will develop, but if it flies it will certainly draw another huge crowd to the area.


About The El Guarda Posts

We are a Dutch couple - Miranda and Hans - that has after having searched for a small hotel to buy in several countries around the world we came across El Guarda and fell in love with it straight away. We would love to share our excitement for the place and its surroundings with our guests and invite you to stay with us for some days when travelling through gorgeous Andalucía.
This entry was posted in Culture and tagged . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s